The Latino population is growing faster than any other group in Sonoma County with a growth rate of 8% per year -(La Verdad Marketing & Media 2005) comprising almost 23% of the county’s residents. This guide was developed to enable you to reach the Latino community with your message, e.g. a job opening, a new program, seeking committee or board members, announcements of upcoming events or fairs. These simple guidelines are applicable to any audience. (This document is not for solicitation purposes)
-Model diversity by employing bicultural and bilingual staff.
-Staff should be culturally sensitive, non-judgmental, and supportive.
-Staff should have an understanding of the Latino culture.
-Conduct programs utilizing Spanish language speakers or hire a translator.
-Recognize cultural values regarding gender roles.
-When considering location, think of transportation and comfort level of the target audience.
-Create materials in the Spanish language. Depending on the intended audience, use graphics, visuals, using fewer words, omitting jargon.
-Always consider audience literacy level.
-Use more than one medium to get your message out, i.e. newspaper, radio, agencies, school flyers, and churches.
Your message should emphasize action!
Latino Service Providers Sonoma County:
An information and referral network comprised of over 1000 members (representing health, education, non-profit, business, criminal justice, government, & individuals). Services include a weekly electronic newsletter of announcements, monthly LSP networking meetings, (last Thursday of the month 11:30–1:00 pm), and an opportunity to host a LSP meeting highlighting your programs and services. To submit an announcement click on:http://latinoserviceproviders.net/request.htm . Contact Andrea Garfia at 707-837-9577. Email: email@example.com. Visit the LSP website at www.latinoserviceproviders.org for more information and resources.
Hispanic Chamber of Commerce of Sonoma County (HCOCSC):
Become a member and participate in the growth & health of the Latino community. The HCOCSC benefits include: leadership forum; annual business & job expo; scholarship program; internship/volunteer programs; and monthly mixers. Annual support of membership and participation serves to promote and support Sonoma County businesses and foster a healthy business environment through education, civic, and economic programs. Call 707.575-3648, email, visit the website.
Santa Rosa Police Department:
Bulletin Board-post your flyers and information on the community bulletin board by calling 707.543-4102 and ask for Blanca Benitez. Bbenitez@ci.santa-rosa.ca.us
MANA de Sonoma County (Mexican America National Association):
Latina youth. Newsletter, mentorship program, community service, and leadership opportunities for high school girls. Contact MANA de Sonoma County at: firstname.lastname@example.org or Laura Martell at email@example.com. National website: www.hermana.org
Saint Joseph Health System-Sonoma County (SJHS-SC):
The Neighborhood Care Staff (NCS) organize and mentor grassroots leadership to address local community health and quality of life issues. NCS mentors community leaders in communities who have implemented local action plans to improve safety and infrastructure, address substance abuse, and engage residents in social, environmental, and policy change. Contact: 707.522.1540
Agents of Change Training in our Neighborhoods (ACTION)
ACTION provides leadership and advocacy training to Spanish-speaking community leaders in vulnerable neighborhoods in Sonoma County and beyond. Contact: 707.525.5300 Ext: 3216
Circle of Sisters
Circle of Sisters is a no-cost violence prevention after-school program for girls ages 10 to 14. The program participants attend schools with high rates of free and reduced lunches. Contact: 707 525-5300 Ext: 5311 The Promoters of Health are community-based lay health & wellness promoters/educators who provide resource connections and social supports to the community, and help families to enroll in Children’s Health Insurance Programs, Food stamps and other public benefits. For more information on the Promotores, free or low cost children’s health insurance or to find out how you can volunteer as a Promotor(a) please call 707.547.4602.
California Human Development Corporation (CHDC)
California Human Development’s purpose is to help low-income people secure the education, training, job opportunities, and improved social conditions they need to live with independence and greater human dignity. CHD provides a broad spectrum of human serve programs serving farmworkers and other low-income populations, public assistance recipients, individuals seeking citizenship and immigration assistance, and those who are disabled, unemployed, homeless, or involved in criminal justice system. Address: 3315 Airway Dr., Santa Rosa. 707.523.1155 Website: www.cahumandevelopment.org
Catholic Charities of the Diocese of Santa Rosa:
Catholic Charities is a multi-service agency serving over 40,000 people annually, without regard to race, religion or creed, in Sonoma, Napa, Lake, Mendocino, Humboldt, and Del Norte. Offices are located in Santa Rosa, Napa and Middletown. The Immigration Services Program has six BIA-Accredited staff that provide low-cost, authorized assistance in permanent residency, family reunification and citizenship; refugee resettlement; specialized services to immigrant victims of domestic violence and violent crime; and civic engagement activities. Catholic Charities has space for bilingual public information and a free weekly immigration information meeting where presentations may be made. Please contact Isabel Ladd for more information at 707.528-8712 x 128 or 707-578-6000. Bilingual website www.srcharities.org
City of Santa Rosa Neighborhood Revitalization Program (NRP):
The combined effort and collaboration of six City departments make up the Neighborhood Revitalization Program (NRP) which is currently in the areas of Apple Valley Lane/Papago Court, Corby Avenue/Olive Street, Aston Avenue/Aston Way and Sunset Street/Delport Street. NRP was developed to restore and maintain isolated neighborhoods and make them prosperous and safe for families. For more information, visit their website at www.ci.santa-rosa.ca.us. In addition, the City has many valuable materials in Spanish that can be downloaded from this website or can be picked up at all City facilities. Contact Mali Lopez at 707.543-4332, email: firstname.lastname@example.org
- St. Joseph’s Catholic Church at 150 St. Joseph Way, Cotati, 94928
- St. Johns Catholic Church at 208 Matheson Street, Healdsburg, 95448
- St. Vincent’s Catholic Church at 35 Liberty Street, Petaluma, 94928
- St. James Parish 125 Sonoma Mountain Parkway Petaluma, CA 94954-8545
- St. Elizabeth Seton 4565 Snyder Lane Rohnert Park, CA 94928-1870
- Resurrection Parish at 303 Stony Point Road, Santa Rosa, 95407
- Santa Rosa Alliance Church at 301 Fulton Road, Santa Rosa, 95401
- Redwood Covenant Church at 3175 Sebastopol Road, 528-8463, 95401
- Cathedral of St Eugene 2323 Montgomery Dr Santa Rosa, CA 95405
- Diocese of Santa Rosa 985 Airway Ct Santa Rosa, CA 95403
- Holy Spirit Parish 1244 St. Francis Road Santa Rosa, CA 95409
- St. Rose of Lima Parish 398 10th Street Santa Rosa, CA 95401-5219
- St. Sebastians at 7983 Covert Lane, Sebastopol, 95472
- St. Francis Solano Parish 469 3rd Street W. Sonoma, CA 95476-6529
- St. Leo the Great 601 West Agua Caliente Road Sonoma, CA 95476
- Our Lady of Guadalupe at 8400 Old Redwood Highway, Windsor, 95492
- Windsor – Shiloh Covenant Church at 251 Windsor River Road, Windsor 95492
La Voz Bilingual Newspaper / Periódico Bilingüe La Voz – Northern California’s foremost bilingual Spanish/English newspaper — 30,000 copies printed monthly, 60,000 to 80,000 readers, distributed free throughout Sonoma, Napa, Marin, Mendocino and Lake counties, to schools, businesses, hospitals, agencies, newsstands and individuals. To announce or advertise an event, program or submit an article of interest/information or to spotlight a deserving community member or cause, email email@example.com call Ani Weaver at 707.538.1812. Visit their website to read La Voz online, receive updates, information and view our expanded photo gallery of community events. La Vozis an educational publication suitable for families and children of all ages and is celebrating 10 years in print.
El Patron Radio KRRS 107.5 FM – 1460 AM – KTOB 1490 AM. PSA’s and interviews. Contact the station at 707.545-1460 or Fax to 707.545.0112
KBBF Bilingual Radio Station 89.1 FM Radio Cultura provides news and public affairs as well as music programming to 1.4 million potential listeners in 12 counties in Northern California. The community owned radio station is supported by underwriting sponsors and listener members. To have your public service announcements (PSAs) aired send them to firstname.lastname@example.org. For underwriting opportunities write “Underwriting” in the subject line. Email: email@example.com (707) 545-8833. 1300 North Dutton Ave., Suite A, Santa Rosa. Mailing address:1700 Corby Ave, Suite B, Santa Rosa, CA 95407. Website
KRCB Public Radio Sonoma County has “Sonoma Spotlight” consisting of 5‑minute airtime interviews that spotlight your program or message. Contact the station at 707-584-2016
LA MEJOR 104.1 FM – RADIO LAZER 107.1 FM Radio station. PSA’s and interviews. Contact 707.284-3069 fax: 707.284-3174
TELEMUNDO/KSTS- TV48 – an owned and operated station of Telemundo, a U.S. Spanish-language television network. Telemundo is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 91% of U.S. Hispanic viewers through its 15 owned and operated stations, more than 32 broadcast affiliates with distribution to more than 450 cable systems in 118 markets. To announce or advertise a business, event or program contact Maritza Medina at 408.944.4839, E-mail firstname.lastname@example.org Websitewww.telemundo48.com
KEMO Azteca San Francisco is the alternative in television for Spanish-speaking families residing in the United States. Azteca America operates in 79 markets at a national level and can also be seen through DirectTV channel 50; Dish system channel 50; and through Comcast Channel 31. TV Azteca S.A.B of C.V., Azteca America has access to the best programming and more than 200,000 hours of original content and news from local news stations in Mexico. The network complements Mexican programming with international productions to ensure the finest programming for Spanish-speaking TV viewers as well as genuine advertising solutions for advertisers seeking to reach the market more dynamically in the United States.
UNIVISION KDTV CD-28-Sonoma, Napa, Lake and Mendocino. For information regarding the community calendar or the public affairs program Retrato Hispano please contact Maria Fincher at 707.535-0991. email@example.com